Featured Work

Programs I've built, shipped, and scaled.

Customer success stories across paid media, SEO, content, and growth strategy. Each one started with the same question: how do we scale?

Healthcare SaaS
−70%
Cost per conversion in 4 months
Paid search · Optimization

Reduced cost per conversion 70% in 4 months.

Restructured Google Ads, rebuilt landing pages, and tightened audience signals for a healthcare SaaS company struggling with ROI in PPC.

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Insurance
−49%
Cost per lead reduced
Referral program · Strategy

Cut cost-per-lead 49% for an NJ insurance agency.

A loan-officer referral program that brought in $85K of new business premium and 20+ enrolled partners.

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Higher Education
+20%
Applications, year over year
Paid social · PPC

Grew graduate applications 20% in a declining sector.

Mixed paid social and PPC to grow master's applicant volume and cut cost per application by 37% in year one.

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AI · Recruiting
$0
Spent on paid media
Demand gen · Content

Developed a weekly podcast that doubled as sales pipeline.

For an early-stage AI recruiting startup with almost no ad budget, we built a guest podcast that converted listeners into demos.

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AI Startups✦ Higher Education✦ B2B SaaS✦ Healthcare✦ HR Tech✦ Fortune 500✦ Seed-Stage✦ Legacy Brands✦

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