Fractional growth marketer

I study
what makes
people
pay attention.

Then I turn that attention into sales pipeline for B2B companies, startups, and agencies.

Start a project
Amanda Figueroa
Brand + performance Let's connect ↗
BrandPerformanceSEO / AEOContentPaid mediaGo-to-marketBrandPerformanceSEO / AEOContentPaid mediaGo-to-market
01

What I do

Most clients hire me for a mix of these. Tap any to see how I work it.

I plan, run, and optimize paid programs across LinkedIn, Google, and Meta. Account structure, audience strategy, creative testing, and turning spend into qualified pipeline instead of just clicks.

I audit where a brand can become more visible, in traditional search and inside AI tools like ChatGPT and Perplexity, then build the keyword and content plan to get there.

For new products, segments, or markets. I help founders figure out who they are really for, what message lands, which channels are worth showing up in, and what the first 90 days should look like.

I build the reporting that tells you what is working. Unified scorecards that pull conversion, cost per lead, and channel performance into one place, often automated so it runs without the manual spreadsheet work.

For teams between hires, or founders who want a senior marketer in the seat before committing full-time. I run the function, manage vendors and agencies, and report into leadership.

02

Selected work

See all work
03

About me

Amanda Figueroa

My first role out of college was as the first marketing hire at a 16-person AI startup.

The company had zero budget and a lot of ambition, but it taught me everything I know about marketing.

I bring what I learned, and that same scrappy energy, to every team I work with today. I love to explore what is working in a specific industry and then find our own creative angle.

$1M+Managed in ad spend across LinkedIn, Google, and Meta.
30+Clients and partners served, from Fortune 500 brands to early-stage startups and SMBs.
More about me

Start a project

Let's make
something grow.

Tell me about your team and what you'd like to scale. I'd love to help!

Prefer email? amanda [@] launchreadymarketing.com