I'm a growth marketer and fractional CMO from New Jersey. I help B2B brands and startups grow through paid media, SEO, content, and marketing experiments.
I started my career in the music industry where many moons ago I had dreams of being a producer. Eventually, I found my way into tech, and in 2018, I became the first marketing hire at a 16-person AI startup with zero ad budget and a lot of ambition.
That experience shaped everything. I was running sales demos, writing chatbot scripts, hunting for leads, launching a podcast, and figuring out which messages actually resonated with real people. I learned fast and got to create the playbook in real time.
I bring that same scrappy energy to my work today. I love working with teams that are just starting to build their growth engine, whether that's because they don't have a marketing team yet, or they're ready to test something new. I like to figure out what's working in the industry and then find our own creative angle.
When I'm not in front of a laptop, I'm probably on a dance floor, catching a flight, or eating penne vodka.
Most clients hire me for a mix of these. Click any to see how I approach it.
I plan, run, and optimize paid programs end to end. That includes account structure, audience strategy, creative testing, and CPA reduction. We also have a monthly strategy review where we look at what's working and what to scale or test next.
I run a full website and competitor audit to figure out where a brand can become more visible, both in traditional search and inside LLMs like Claude and ChatGPT From there, I do the keyword and topic research that determines what content to actually make. The output is a content plan tied to visibility and the analytics structure to track it.
For new products, new segments, or new markets. I help founders and marketing leads figure out what message lands, which channels are worth showing up in, and what the first 90 days of a launch should actually look like.
For teams between hires, or for founders who want a senior marketer in the seat before committing to a full-time CMO. I run the function, manage vendors and agencies, and report into the founder or leadership team.
Sometimes the answer isn't ads - it's a referral program, a podcast, or a partnership. I help teams figure out where their next 100 customers can come from and build the system to get them there.
Restructured Google Ads, rebuilt landing pages, and tightened audience signals for a healthcare SaaS company burning cash on PPC.
See the case studyA loan-officer referral program that brought in $85K of new business premium and 20+ enrolled partners.
See the case studyMixed paid social and PPC to grow domestic applicant volume and cut cost per application by 37% in year one.
See the case studyFor an early-stage AI recruiting startup with almost no ad budget, we built a guest podcast that converted listeners into demos.
See the case study