I started my career in the music industry where many moons ago I had dreams of being a producer. Eventually, I found my way into tech, and in 2018, I became the first marketing hire at a 16-person AI startup with zero ad budget and a lot of ambition.

That experience shaped everything. I was running sales demos, writing chatbot scripts, hunting for leads, launching a podcast, and figuring out which messages actually resonated with real people. I learned fast and got to create the playbook in real time.

I still bring that same scrappy energy to the work today. I love working with teams that are just starting to build their growth engine — whether that's because they don't have a marketing team yet, or they're ready to test something new. I like to figure out what's working in the industry and then find our own creative angle.

When I'm not in front of a laptop, I'm probably on a dance floor, catching a flight, or eating penne vodka.