A few samples of recent work
A sample of some of my favorite projects with clients. Not the full list, just a handful I'm proud of.
*Explore the full write-up on cards marked Read case study, or enjoy a quick snapshot of the rest.
We restructured Google Ads, rebuilt landing pages, and tightened audience signals for a healthcare SaaS that was burning cash on PPC.
Read case study →A loan officer referral program that brought in new business premium and signed up more than 20 enrolled partners.
Read case study →We mixed paid social and PPC to grow domestic applicant volume and cut cost per application in year one.
Read case study →A company that sells law firm intelligence had never run formal lead gen. We turned their quarterly webinar into a trends report and put it to work on LinkedIn.
SnapshotFor an early-stage AI recruiting startup with almost no budget, we built a guest podcast that turned listeners into demos.
Read case study →We mapped what the market actually searches into topic clusters, then turned those into targetable groups for both SEO and PPC.
SnapshotWe ran the whole content engine for a leader in the scientific industry. They were invited more than once to speak on how they use LinkedIn to find leads.
SnapshotWe pressure-test a topic against real demand across search and AI tools, then make sure the content matches intent. Often that alone moves rankings.
SnapshotAn agency had data across multiple CRMs and no way to pull a report. I built a monthly scorecard for conversion, cost per household, cost per lead, bundling rate, and more.
SnapshotI coordinated design, rendering, and dev across teams in the US and the Netherlands to fold a second brand and its e-commerce into one site, on a shrinking timeline.
SnapshotI ran a workshop on the fundamentals of marketing for a room of junior PR professionals, so they could speak about it confidently with their clients.
SnapshotNothing in that category yet.