Projects I'm proud of

Case
studies.

A sample of some of my favorite projects with clients.

Paid mediaSEO & AEOLead genContentGo-to-marketAnalytics & opsProject mgmt

Cutting cost per conversion 70%

Industry
Healthcare SaaS
Work
Paid media · PPC
Challenge
Burning cash on Google Ads
Result
70% lower cost per conversion in 4 months
Read case study →

A referral engine for an NJ agency

Industry
Insurance
Work
Referral program
Challenge
High cost per lead, few partners
Result
49% lower cost per lead · 20+ partners
Read case study →

Growing applications in a declining sector

Industry
Higher Ed
Work
Paid social · PPC
Challenge
Applications falling sector-wide
Result
+20% graduate applications YoY
Read case study →

A first lead-gen program

Industry
Legal / Data
Work
Lead gen · LinkedIn
Challenge
Had never run formal lead gen
Result
20 qualified leads under $100 each
Snapshot

A podcast that doubled as the pipeline

Industry
AI recruiting
Work
Demand gen · Podcast
Challenge
Early-stage team, almost no budget
Result
Pipeline built on $0 paid media
Read case study →

A search foundation for a referral-built program

Industry
Exec Education
Work
SEO · PPC
Challenge
Growth ran entirely on referrals
Result
Topic clusters mapped to real search demand
Snapshot

A LinkedIn presence the industry noticed

Industry
Science
Work
Ghostwriting · LinkedIn
Challenge
A leader with no content voice
Result
Invited more than once to speak on their approach
Snapshot

The audit that happens before you publish

Industry
SEO & AEO
Work
Pre-publish audit
Challenge
Publishing without demand signals
Result
Intent-matched content that moved rankings
Snapshot

One scorecard from scattered systems

Industry
Insurance
Work
Analytics · Reporting
Challenge
Data spread across multiple CRMs
Result
One monthly scorecard for the whole funnel
Snapshot

A site launch through a global acquisition

Industry
Biotech
Work
Project management
Challenge
Two brands, one site, shrinking timeline
Result
On-time launch across US + Netherlands teams
Snapshot

Teaching PR pros the ABCs of marketing

Industry
Enablement
Work
Training · Workshop
Challenge
PR pros new to marketing fundamentals
Result
A room that could talk marketing with clients
Snapshot